Whorouly South cattle producers Luke and Dan Matheson are hoping to reap the rewards of maintaining steady growth of their Poll Hereford weaners during tough winter months at this Friday’s Myrtleford Spring Special Cattle Sale.

The brothers are among more than 30 producers from throughout the Alpine and King valleys who are collectively yarding more than 1000 head of predominantly weaner cattle for sale at the Nutrien Ivone Yards in Myrtleford from 10.30am this Friday.

Selling agent Dan Ivone said the overall yarding was of good quality, mostly weaners between 250kgs to 350kgs, which he expected to be snapped up by local buyers for solid sums.

Luke has 33 Poll Hereford steers, between 13 to 14 months, weighing 350kgs to 400kgs, with a couple of heifers for the market.

“The steers have grown out pretty well on hay and silage we’ve fed them during the tough winter months,” he said.

“With their condition, and recent markets, I’m hoping they’ll fetch around 550c/kg.

“The tough year in 2024 saw quite a few cattle off-loaded early this year so hopefully there will be plenty of interest to restock.”

Luke’s brother Dan will be offering 44 Poll Hereford steers, of similar age and weight, with all the Matheson’ s weaners bred by Wirruna Hereford bulls through the families AI program.

“We’re fifth generation on the land, with both Dan and I running around 100 breeding cattle on each of our 380 acres,” said Luke.

“We’ve got through winter pretty well but like everyone else, we want to see some rain.

“Grass is starting to grow but a couple of inches of rain in the next few weeks would really help...we want to be able to cut some hay and silage to replenish stocks.”