Forum to help local businesses become resilient

LOCAL business owners have the opportunity to learn how to build their resilience and become future-proof, as part of the 2025 Annual Business Forum being held at the Wangaratta Performing Arts and Convention Centre on February 20. Hosted by the Rural City of Wangaratta, this year's event will welcome keynote speaker, resilience expert Michael Licenblat, who will discuss "Turning Challenges into Opportunities: The Power of Resilience". Council economic development officer Olga Davis said in today’s unpredictable world, resilience is no longer just a buzzword -it’s an essential skill. She said Mr Licenblat believes businesses can train themselves to become 'pressure-proof'. "Drawing on insights from psychology, business strategy and martial arts, he argues that setbacks should be viewed not as failures but as fuel for future success," she said. "His approach teaches individuals how to navigate pressure with confidence, ensuring they stay ahead even in uncertain times." Economic downturns, technological disruptions and shifting consumer demands continually test the ability of businesses to withstand pressure and push forward, but Mr Licenblat believes what separates those who thrive from those who falter, lies in how well we adapt, recover and seize new opportunities amidst adversity. He says history has shown that some of the most successful businesses emerged from crises. Companies that once struggled with rejection or economic setbacks have gone on to redefine their industries - like startups that pivoted during the pandemic, or how local businesses found new ways to serve customers during economic slumps. Ms Davis said for those looking to build resilience and future-proof their businesses, the 2025 Annual Business Forum will provide actionable insights on turning obstacles into opportunities. She said alongside the keynote address, the event will offer networking opportunities and access to support from Small Business Victoria, AusIndustry, and AgBiz Assist. The event runs from from 6pm to 9pm with tickets available at investwangaratta.com.au.

Forum to help local businesses become resilient

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