WINERIES of the King Valley look forward to welcoming visitors to the annual Fit for a King Festival over the June long weekend.

This week the marquees have been going up, chairs and tables have been set up, and staff are gearing up to welcome thousands of people into the King Valley for the winter wine event.

Wines of the King Valley president Dean Cleave-Smith said the June festival remains a major attraction on the local event calendar.

"There is a degree of tradition to the June long weekend, and it’s seen as a great opportunity to celebrate off the back of vintage," he said.

"Winter weather is generally wonderful, with super crisp mornings followed by blue skies and warm sun, so when these align it’s a great time of year for an event."

While some showers are forecast over the long weekend, it's hoped they will mainly pass through overnight, and each of the eight participating wineries have wet weather strategies in place to accommodate visitors, ranging from wood fires to heated marquees and plenty of undercover seating.

Mr Cleave-Smith said the June festival typically has higher local participation than La Dolce Vita in spring, drawing people from other regional centres, but local accommodation providers are still booked well in advance by those travelling from further afield.

He said recent surveys show incredibly strong national interest from people intending to visit the King Valley, drawn by growing awareness of the region's contemporary wine styles, strongly supported by great food and authentic, family-owned and family-friendly experiences.

While the popularity of "fun and approachable" King Valley prosecco continues to soar, Mr Cleave-Smith said other wine styles are also becoming keenly sought after.

"People are loving the range of medium bodied reds like sangiovese, nebbiolo and pinot noir, not to mention some of our great whites likes pinot grigio, garganega and fiano," he said.

Wine, dine and dance at participating wineries this weekend including Pizzini, Politini, John Gehrig, La Cantina King Valley, King River Estate, Dal Zotto, Brown Brothers and Darling Estate, which will each offer plenty of undercover space, heartwarming food and music to groove to, along with games to play.

Tickets are $40 which includes a tasting glass, wristband and entry to all eight wineries on Friday night, Saturday and Sunday, with tickets at winesofthekingvalley.com.au or at venues.