BUSINESS and tourism in the Hume region is being promoted through two new videos released by the Regional Development Australia Hume Committee (RDA Hume).

Committee chair Eliza Brown said the videos, showcasing some of the passionate locals contributing to the region’s growth, seek to help build capacity of businesses and identify new and exciting opportunities that add value to the region.

“Our aim for RDA Hume is to foster authentic connections between local communities and businesses across the region for many years to come,” she said.

The videos feature Michael Dal Zotto, owner of Dal Zotto Estate winery in the King Valley; Ruby Ryan, owner of Harvest Moon Home clothing, homewares and gift store in Nagambie; and Jon Murphy, general manager and head grower of Mansfield based Murphy Fresh and the Goulburn Valley’s Tatura Fresh (part of the Flavorite Group).

The footage also includes scenes from Nagambie Brewery and Distillery, St Falls Resort in Falls Creek, regional markets, galleries and other elements of tourism and life in the region.

The videos form part of a suite of communications tools RDA Hume has introduced to enhance its connection with businesses and organisations throughout the Hume region, including a new quarterly e-newsletter and fortnightly e-mail updates from the RDA Hume chair.

“The promotional videos play an important role in illustrating what Hume has to offer in terms of business, tourism, jobs and community connection,” said Ms Brown.

Born in Wangaratta, Ms Brown is from a prominent fourth-generation wine family in North East Victoria.

She has 20 years experience in the wine, tourism, and accommodation industries and is the director of All Saints Estate and Brown Family Wine Group.

Ms Brown said RDA Hume remains a "voice on behalf of the region to raise the needs of our communities with all three levels of government — local, state and federal — and ensuring those needs are heard and acted upon”.

To receive the e-newsletter register at: https://www.rdv.vic.gov.au/regional-development-australia/hume/news.

To hear from people who live and work in the region and view the promotional videos visit: https://www.rdv.vic.gov.au/regional-development-australia/hume/about-us#who-we-work-with.