Event organisers across the Rural City of Wangaratta are invited to apply for support through council’s Tourism Event Funding Program, with applications opening at 9am on Monday, 1 September and closing at 3pm on Tuesday 30 September.

The program offers two funding streams:

• Tourism Event Grants – a one-off grant designed to support new or growing events;

• Tourism Event Sponsorships – ongoing support for up to three years, aimed at established events with proven regional impact and growth.

Both streams offer funding of:

• Up to $2,000 for Minor events (less than 500 visitors);

• Up to $5,000 for Major and Marquee events (500+ visitors).

To be eligible, events must take place between 1 January and 31 December 2026 and demonstrate a strong tourism focus.

This includes the potential to attract overnight visitors, enhance Wangaratta’s reputation as a holiday destination, and deliver economic and cultural benefits.

Sponsorships are specifically targeted at events with regional or national significance, strong alignment with Wangaratta’s tourism pillars: Cycling, Food & Beverage, Nature, and Arts & Culture; as well as a demonstrated ability to attract visitors and generate overnight stays.

Wangaratta Mayor Irene Grant said the program continues to play a vital role in promoting Wangaratta as a dynamic tourism destination.

“We’re proud to support events that bring people together and showcase the best of our region," Cr Grant said.

"Whether you’re launching something new or growing a favourite, this program is here to help.”

Funding can be used for marketing and promotional materials, strategic planning, new initiatives, and costs associated with hosting or expanding events.

Application forms and guidelines are available at: wangaratta.vic.gov.au/Your-Council/Grants-and-funding/Tourism-Event-Funding.

For more information or to discuss your event proposal, contact the Economic Development team on 03 5722 0888 or economicdevelopment@wangaratta.vic.gov.au.